Coffee Friend

Coffee break interviews with famous faces drive traffic increase for online retailer

Leading coffee machine & bean retailer Coffee Friend challenged Press Box PR to supercharge their SEO by taking their link-building to the next level, landing organic, 100% earned natural follow links on the highest authority, highest traffic UK sites.

Our team of journalists did what they do best - securing interviews with a series of famous faces, catching up over a virtual coffee to discuss the most newsworthy talking points along with their take on their morning cup of joe. The Coffee Break feature was born.

Strictly Come Dancing pro Ola Jordan, Masterchef winner Alex Webb, GBBO fan favourite Dan Beasley-Harling and Liverpool legend Jose Enrique make up but a few of the famous faces to feature on the blog, with their comments earning high authority follow links aplenty in titles including:

  • The Sun
  • CityAM
  • Metro
  • The Scotsman
  • Manchester Evening News
  • Talksport
  • SPORTbible
  • Radio Times
  • Tyla & many more

The results:

  • Links in 30+ new domains and counting within three months
  • Average domain rating of follow link over 75