Poppleston Allen

Media turn to legal experts to decipher rules as country unlocks

As journalists, we know the news agenda inside out and in turn how to ensure PR copy & content is of maximum editorial value at a time when media time and attention is in short supply.

The reopening of pubs and restaurants was the only story in town on April 12 and Press Box PR ensured that media UK-wide turned to specialist hospitality sector licencing solicitors Poppleston Allen to clarify the latest rule changes.

Press Box’s in house editorial team interviewed Poppleston Allen’s partners to produce a Q & A document designed with SEO in mind, pre-empting and answering questions journalists would likely have about the complexities of the rules, whilst pushing the experts to answers which would create their own headlines and further underline Poppleson Allen’s position as an expert voice on the matter.