We're hiring

Editorial PR Executive - Sport

September 13, 2021


Are you a sports-obsessed, creative and outgoing person who is interested in developing themselves and their career in the world of public relations?

Do you have experience of writing and producing editorial content, covering major sporting events?

Are you an avid consumer of sport with an understanding of what gets people clicking, sharing and talking?

Do you want to put your skills to the test in an environment where you’ll be supported to develop at an ambitious agency in a growing industry?

Do you want to interview major names in sport, produce content featured on the world’s most-read publications and come up with ideas for sponsors and top teams - all in the name of work?

There’s no requirement for experience in public relations or at a major sports publication - but if you have had any, that is a bonus.

Otherwise, good ideas and the right energy are more than enough to fast-track or kick start your career development with a move into digital public relations at Press Box PR. 

Who are Press Box PR

Press Box PR is a growing agency made up of ex-journalists and PR professionals combining their experience to generate online media coverage for a range of clients in the sports, consumer and professional industries.

Since launch in 2020, Press Box PR has continually expanded, hiring over 15  journalists to grow its editorial PR team

Press Box PR’s growing sport team, lead by former national journalists, work with partners including:

  • Football legends; Sergio Aguero, Trent Alexander-Arnold, Dimitar Berbatov, Paul Ince & many more
  • Football clubs including Brentford FC and Watford FC
  • Combat sports; Claressa Shields, Eddie Hearn and insiders from Anthony Joshua/Tyson Fury’s camps
  • Racing; Ruby Walsh, Paul Nicholls, Bryony Frost among others

Press Box PR is an agency with the buzz of a busy newsroom. It’s a place where you get out what you put in, with regular social events and a commitment to ensuring staff all benefit in career terms and financially from the growth they drive.

About the role

Press Box PR are hiring an editorial sports PR executive to join our sports team. 

You will be responsible for designing and delivering Press Box PR’s coverage in this area, reporting into the sport team lead. 

Your primary objective will be to create unique stories and content that media love, based on your knowledge of what works best for them as a publisher, plugging clients into the sporting agenda. 

You’ll have a blank canvas to carry out your own exclusive feature research, crunching numbers and data to come up with fresh angles on the biggest trending topics.

You’ll also be given regular opportunities to identify and interview major names, as well as making use of a range of PR tactics in order to secure best-in-class online coverage.

You will also be encouraged to nurture media relationships, getting to know key journalists and editors in order to maximise the value you add to their newsgathering process. You will be trained to successfully pitch major outlets, as well as continually searching for new publications to land coverage in and build relationships with.

Ultimately, you will be given the support and autonomy to exceed expectations by delivering outstanding online media coverage you would be proud to have your own byline on and would share yourself.

You’ll be given training and support to learn the job at your own pace, safe in the knowledge that through your understanding of media, creativity and willingness to make contacts, you’re already an expert in the most important aspects of the job.

Press Box PR is a business invested in creating a positive office environment, where colleagues invest time in building relationships and training staff in person. We offer a workspace benefitting people starting and developing in their careers, making the most of the personal and professional growth opportunities offered by working in person alongside colleagues, creating a vibrant and social set up clearly separated from home life. 


  • A personal obsession with major sports, especially football and an understanding of what drives the media agenda - or gets readers clicking, sharing and talking. 
  • Editorial experience, with an ability to write articles, press releases and other copy to the standard expected by major publications
  • Creativity, including the ability to come up with ideas for research features, media-worthy articles and bigger PR campaigns
  • Excellent verbal and non-verbal communication skills
  • An outgoing personality and willingness to build and maintain relationships
  • Technological skills and savviness including competence with Google sheets, documents and other cloud-based software
  • A desire to develop a career and grow in digital public relations
  • Regular attendance at our central London office

Desirable Skills

  • At least 1 years’ experience as a sports journalist at a major mainstream online publication
  • A network of relevant sport journalist & editor contacts - and an ability to grow more
  • Completed a journalism degree or NCTJ
  • Experience working in a professional services environment e.g marketing, sales, customer management
  • Experience with tools such as Google Trends, Meltwater, Buzzsumo, Gorkana, CloudTangle & Buzzstream
  • Commercial/sales experience
  • Experience in pitching, commercial copywriting and design of presentations and other reporting/sales materials
  • Basic understanding of SEO, public relations and content marketing strategies
  • Design and video editing experience

Salary, benefits & perks

  • £23,000-£26,000 DOE
  • Company pension
  • Competitive annual bonus
  • 30 days holiday (including bank holidays)
  • Company laptop, phone and/or tech allowance
  • Company gym membership
  • Regular social & training events

To apply please email jack.watson@pressboxpr.co.uk, introducing yourself and including a CV. You are welcome to include examples of relevant experience, a creative PR or article idea or anything else that shows us who you are. 

Press Box PR encourages applications from a diverse range of backgrounds, does not require applicants to have a University education and will support applicants from outside of London to cover costs associated with interviews.