We're hiring

Senior Editorial PR Executive: Consumer/Showbiz/Lifestyle

Posted
June 30, 2022

Introduction

Do you live for all things celebrity, keep up to date with the Royals and their much-loved appearances and are a fan of mainstream TV and reality shows? 

Are you always on the lookout for the latest lifestyle hacks and forever scrolling through Instagram, Twitter and TikTok? Do you have your finger on the pulse when it comes to trending and viral news?

Are you able to identify the next big thing that gets audiences clicking, sharing and talking? Are you a creative, well-connected and enterprising journalist who gets SEO and wants to use their editorial experience to develop their career in public relations?

Do you want to put your transferable skills to the test in an environment where you’ll be supported to develop at an ambitious agency in a growing industry? Do you want to join a team of former journalists who have made the successful transition into PR and are now growing a business, running projects and using their news nous commercially?

Do you have first hand experience of how best practice in PR is complementary to the news gathering process? Have you received a range of press releases, understanding what it takes to stand out to busy writers and editors? 

Is your phonebook, Twitter follower list and personal circle a who’s-who of online journalists and are you keen to expand your network of contacts?

If you have experience on a showbiz, news, SEO or lifestyle desk - reporting, editing and sourcing stories/features - at major digital publications, know a story and how to reach an audience and have the contacts to make it happen, Press Box PR wants to hear from you. 

There’s no requirement for experience in public relations or any professional agency role - but it is a bonus. A knowledge of journalists and journalism coupled with ideas and energy is more than enough to make a move into digital PR and fast-track your career development.

Who are Press Box PR

Press Box PR is a growing agency made up of ex-journalists and PR professionals combining their experience to generate online media coverage for a range of clients in the sports, consumer and professional industries. 

The Press Box team takes pride in media relations and we work hand in hand with journalists at publications around the world, generating stories, creative campaigns and ideas based on a thorough understanding of what makes online media tick. 

Press Box PR is an agency with the buzz of a busy newsroom. It’s a place where you get out what you put in, with regular social events and a commitment to ensuring staff all benefit in career terms and financially from the growth they drive. 

About the role

Press Box PR are looking for an individual with digital journalistic experience spanning across a number of topics including consumer news, showbiz, TV, Royals, lifestyle and SEO trends. 

You will be responsible for designing and delivering Press Box PR’s coverage in these areas, as part of the consumer team reporting into Press Box PR’s consumer Account Director.

Your primary objective will be to create unique and original stories that your media contacts love, based on your knowledge of what works best for them as a publisher, while plugging clients into the news agenda. 

You’ll have a blank canvas to create and develop your own exclusive content ideas, using a range of resources from data-led research to expert commentary to come up with fresh angles on the biggest trending topics. 

You’ll also be given regular opportunities to identify and interview talent (celebrities, influencers and experts), as well as making use of a range of PR tactics in order to secure best-in-class online coverage. 

You will also be encouraged to nurture new and existing media relationships, getting to know key journalists and editors in order to maximise the value you add to their news gathering process. 

You will be expected to successfully pitch to your contacts, journalists and editors at major outlets, as well as continually searching for new publications to land coverage in and build relationships with. 

Ultimately, you will be given the support and autonomy to deliver outstanding online media coverage you would be proud to have your own byline on and would share yourself. 

You’ll be given training and support to learn the non-editorial side of the job at your own pace, safe in the knowledge that through your understanding of the media, along with your creativity and contacts book, you’re already an expert in the most important aspects of the job. 

Requirements

  • A passion for celebrity news and mainstream TV, as well as a keen interest in lifestyle-related topics
  • At least 2 years’ experience as a news, showbiz, lifestyle or SEO journalist/editor at a major online news publication
  • A network of relevant journalist & editor contacts - and an ability to grow more
  • Creative flair to respond to trending topics with stories and research features that secure coverage based on your own research and insight
  • The ability to react creatively and efficiently to real-time news to generate coverage on behalf of brands, products and spokespeople
  • Excellent editorial skills with a strong editorial judgement in online consumer, lifestyle, showbiz and trending/SEO beats
  • Experience interviewing talent, including both celebrities and experts, while using strong interview skills to get a fresh news line out of an interview subject
  • An understanding of online publishing and an ability to design and pitch stories successfully to journalists and editors both from warm and cold relationships
  • The ability to generate SEO-friendly online media coverage & write SEO-friendly articles
  • An understanding of how PR works to complement journalists and the news/content gathering process
  • A desire to use editorial/journalistic skills to make a move into public relations
  • Regular attendance at our central London office

Desirable Skills

  • Experience working with stakeholders and clients
  • Experience as an editor/managing a team
  • Experience working with commercial departments and brands
  • Experience with tools such as Google Trends, Meltwater, Buzzsumo, Gorkana, CloudTangle & Buzzstream
  • Commercial/sales experience
  • Experience in pitching, commercial copywriting and design of presentations and other reporting/sales materials
  • Basic understanding of SEO, public relations and content marketing strategies
  • Educational qualifications within journalism e.g. NCTJ qualified

Salary, benefits & perks

  • £28,000-£35,000 DOE
  • Company pension
  • Competitive annual bonus
  • 30 days holiday (including bank holidays)
  • Company mac, phone and tech allowance
  • Regular social & training events

To apply please email katie.storey@pressboxpr.co.uk introducing yourself and including your CV. Please provide a summary of any relevant experience and editorial successes, as well as a creative content idea inspired by a trending topic across showbiz, TV or lifestyle.

Press Box PR encourages applications from a diverse range of backgrounds, does not require applicants to have a University education and will support applicants from outside of London to cover costs associated with interviews.