Consumer: Account Executive

Do you live for all things celebrity and royals, keep up to date with the latest news, lifestyle trends and are a fan of mainstream TV? Do you have your finger on the pulse when it comes to trending and viral news?

Are you able to identify talent or stories that get an audience clicking, sharing and talking? Are you a creative, well-connected journalist or digital PR who gets SEO and wants to use their experience to develop their career in public relations?

Do you have first hand experience of how best practice PR is complementary to the news gathering process? Have you received a range of press releases, understanding what it takes to cut through the noise and stand out to busy writers and editors?

If you have experience on an entertainment, lifestyle, audience or SEO desk - reporting and sourcing stories/features - at major digital publications or delivering consumer-led campaigns for a PR agency, know a story when you see one and how to reach an audience, Press Box PR wants to hear from you.

We’re looking for a driven Account Executive, with a passion for entertainment and trending news, to join our growing Consumer team.

About the role:

Press Box PR is looking for an individual with digital journalist or PR experience spanning across entertainment, lifestyle and consumer trends. You will be responsible for designing and delivering PBPR’s coverage in these areas, as part of the Consumer team.

Your primary objective will be to create unique and original stories that your media contacts love, based on your knowledge of what works best for them as a publisher, while plugging clients into the news agenda.

You’ll be given regular opportunities to identify and interview talent (celebrities, influencers and experts), as well as generating your own exclusive content ideas using a range of research-led resources to deliver fresh angles on the biggest stories and trending topics.

You will be expected to successfully pitch to your contacts, journalists and editors at major outlets, as well as continually searching for new publications to land coverage in and build relationships with.

You are:

• A journalist with over a year of experience working across entertainment, lifestyle, audience or SEO desks with a desire to move into the PR industry
• A PR professional with over a year of experience working on digital PR campaigns with a flair for entertainment, lifestyle and consumer news

**Note: There’s no requirement for experience in public relations or any professional agency role - but it is a bonus. A knowledge of journalists and journalism coupled with ideas and energy is more than enough to make a move into digital PR and fast-track your career development.

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• At least a year’s experience as a journalist at a mainstream online news publication or in agency as a digital PR
• A thorough understanding of how entertainment, lifestyle news and other relevant topics are covered in digital media in the UK and globally
• A great understanding of the entertainment and news calendar
• Knowledge of the latest lifestyle trends and the different sectors that fall within this space
• A network of relevant journalist and editor contacts and an ability to grow more
• Ability and creative flair to respond to trending topics to produce stories and research features to secure mainstream media coverage
• Ability to react creatively and efficiently to real-time news to generate coverage
• Strong editorial judgement in entertainment and trending/SEO topics
• Ability to create engaging and newsworthy copy
• A willingness to proactively pitch to media publications

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• Experience securing exclusive opportunities and interviewing talent, including both celebrities and leading experts, to generate original and fresh news lines out of an interview subject
• Experience working with stakeholders/clients
• Commercial/sales experience
• Educational qualifications within journalism e.g. NCTJ qualified
• Understanding how to measure and influence SEO performance
• Knowledge of using digital PR and SEO tools such as Ahrefs

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• Salary: £28,000-£30,000 DOE
• Annual bonus scheme paying up to 15%
• Enhanced private pension
• Juno credits - choose your own benefit to spend on wellness perk of your choice
• Annual training budget
• BUPA cash plan, enhanced sick pay and death in service cover
• Cycle to work scheme
• 31 days holiday (including bank holidays and your birthday off)
• Annual leave increases by one full day each year worked for up to five years service
• Press Box PR operates an office-first hybrid model based on an average of three days a week in our London - Barbican office. The successful candidate will also travel to media relations and client events

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