Your Go-To Digital PR Agency

We use our unique standpoint as former journalists to help brands drive their digital visibility and capture more traffic through search.

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Win Visibility in All The Right Places

In a crowded news space, brands that lead the conversation earn trust and results. Standing out online isn’t just about being loud. It’s about being smart, fast and credible. 

Be the voice they quote first 

Our digital PR services help your brand get noticed for the right reasons, securing coverage that reaches your target audience and drives real results. Whether it’s newsjacking, expert commentary, or data-led storytelling, we make sure your brand doesn’t just join the conversation — it shapes it.

Why is Digital PR Important?

Brands need more than just good stories. They need the right stories, in front of the right people, at the right time. 

Effective digital PR campaigns do just that. Working with an experienced digital PR agency ensures your voice cuts through the noise and reaches your target audience where they’re already paying attention.

Here’s why digital PR matters:

1. It builds valuable backlinks that strengthen your website’s authority.

2. Positions your brand as an expert source for journalists and media outlets.

3. It puts your message in front of the audiences that influence buying decisions.

4. Supports your wider business goals with measurable PR impact.

5. Helps your brand stay relevant during fast-changing news cycles.

Our work

Retail & Hospitality
Retail & Hospitality
Sports betting
Sports betting
Sport
Sport
Betting & gaming
Betting & gaming
Finance
Finance
Consumer lifestyle
Consumer lifestyle
B2B
B2B
SEO & link building
SEO & link building
Sponsorships & partnerships
Sponsorships & partnerships
Brand storytelling
Brand storytelling
Product launches & press office
Product launches & press office
Influencer partnerships
Influencer partnerships
Reputation management
Reputation management
Creative stunts & campaigns
Creative stunts & campaigns
Events & experiences
Events & experiences
Reactive news & expert commentary
Reactive news & expert commentary
Content production
Content production

Testimonials

Midnite

The sponsorship of the World Snooker Championships was Midnite’s first major sports partnership and we are delighted with how it went, thanks in no small part to Press Box PR’s involvement. PBPR played an integral part in bringing the activation to life, from ideation, to execution. The Press Box PR team was involved from the start, attending workshops with us and World Snooker Tour, through to being our feet on the ground liaising with third parties and the public, to media outreach and liaison. The team is a pleasure to work with and we could not have asked for more to maximise the value from this activity.

Ryan Murton
VP of commercial
World Snooker Tour

The Press Box PR team ignited Midnite’s partnership with WST with original ideas, creativity, resourcefulness and hard work. We have extensive experience partnering with gambling brands and our whole team was hugely impressed with how Midnite’s sponsorship was brought to live with a variety of campaigns throughout the whole tournament. Press Box PR was a pleasure to work with before, during and after the tournament and everyone at WST was thrilled with buzz created and resulting coverage associated with the partnership.

Peter Wright
Chief commercial officer, World Snooker Tour
Paysecure

I cannot express how much of a help PBPR has been in accelerating our brand awareness, market-wide credibility and consistency across all channels, enabling us to nurture existing and reach new prospects. From their technical understanding of our complex payments solutions, through to copywriting, media contacts and proactive placements, they are a great asset to us as a business, exceptional value for money, and have been a tremendous support in our commercial efforts to scale.

Jessica Rhodes
CMO, Paysecure
Study Dog

We started working with PBPR in 2025 to lead a PR campaign in parallel with our company rebrand. The team were incredibly welcoming at the offset, communication has always been consistent and friendly. The campaigns have performed extremely well, and allowed us to complete a successful rebrand, increasing overall site visibility and credibility. I would highly recommend PBPR to any company looking to get started with PR, and have a passionate team behind them.

Leo Carr
Founder, Study Dog
Sporting Life

I wanted to say thank you for your supreme efforts and coordination for the newspaper and event. I understand how much work has gone on behind the scenes. It was a really good morning, the newspaper looked great and it’s been picked up in some good places.

Nicole Liebenberg
Creative and AV manager, Sporting Life
Booker

Press Box really feels like an extension of our in-house team, and we value their expertise. They take the time to understand our industry, our products and our stakeholders, and bring fresh creative ideas to help us in a competitive market. Thanks to their support, we’re strengthening our catering brand presence across the media landscape. The team are fantastic to work with, and we look forward to developing future plans with them.

Courtney Pallett
Head of media and communications, Booker Group
Poppleston Allen

We appointed Press Box PR in early 2021 to build our brand with B2B audiences and help deliver against our commercial objectives.Their campaign has not only boosted our credibility as experts in both the gambling and hospitality licensing sectors but our improved brand awareness has had a measurable uplift in new customer leads.Thanks to their efforts our external profile has never been higher.

Nick Arron
Lead partner in betting and gaming, Poppleston Allen
Argyll Entertainment

Press Box PR have led all aspects of our marketing communications work to support our growth strategy, establishing our brands' names in the public domain.

Stuart Tilly
CEO, Argyll Entertainment
Mail Online

Helpful, professional and personable. Press Box PR have been great to work with across a series of projects and thoroughly understand what journalists and editors require to deliver engaging stories for readers.

Oliver Todd
Sport editor, MailOnline
Betfair

The Press Box PR team is made up of ex-journos and it really shows. They know exactly what makes a story, how the news agenda works and how journalists think, while their range of contacts is second to none. From everyday press office work to larger scale projects, the team at Press Box always deliver phenomenal results with a fully comprehensive print, online, broadcast and SEO strategy that consistently exceeds targets.

Katie Baylis
PR manager, Betfair