Erin Gallagher joins Press Box PR as B2B Account Director

Press Box PR - a fast growing digital PR agency specialising in betting, gaming, sports, consumer and technology - has formally appointed iGaming industry journalist Erin Gallagher as B2B Account Director. 

Gallagher will work closely with Press Box PR’s betting and gaming team to support new and existing campaigns, strengthen media relations and help identify new opportunities for growth. 

With offices in London and Manchester, Press Box PR specialises in securing earned media coverage across gambling, sports, consumer, finance, hospitality and catering publications, while also helping brands increase their visibility in AI-generated answers, citations and large language model (LLM) recommendations. 

Press Box PR was named PR Agency of the Year at the 2026 European iGaming Awards. 

Gallagher brings more than a decade of experience within the gambling industry, with roles spanning retail, editorial and PR. Her journey into the gambling industry began at the age of 18, working as part of the family on-course bookmaking business. From there, she joined SBC Media as a journalist in 2018, working on the company’s flagship SBC News portal. 

During her time at SBC, she held positions including Media Executive, Media Manager and Editor of the SBC Leaders Magazine. 

In 2024, Gallagher joined the GameOn Marketing team as a content strategist, working alongside the company’s team of Account Managers to shape campaign strategies, build media relations and identify new opportunities for coverage. 

More recently, she held the role of PR Director at PRace, a specialist B2B marketing and public relations agency launched in May 2025 by Nicholas Brown and Aiste Garneviciene, helping with the launch of the company and delivering PR content for clients.

James McMath, Head of B2B at Press Box PR, said: “We’re very excited to have Erin join the Press Box PR team in our Manchester office. 

“As Press Box PR continues to expand further into the betting, iGaming and crypto space, Erin’s experience of the gambling industry, coupled with her media management background and industry contacts, will strengthen our offering to the industry going forward.”

Gallagher added: “I’m absolutely delighted to be joining the Press Box PR team! I’ve been following them closely for a few years now, and their growth is nothing short of incredible. The Press Box PR team has established itself as a powerhouse when it comes to marketing and PR - I’m very excited to join James and the team in their Manchester office, and look forward to supporting the agency’s continued growth in 2026 beyond.”