Press Box PR was appointed to create a video series to mark the launch of a new online affiliate site, Gambling Zone. The brief was to deliver earned media coverage and drive brand fame through engagement on social media.
Using Press Box PR’s creativity and editorial experience, the team developed a series called ‘In The Zone’. This features guests who have reached the pinnacle of their sport and is hosted by top broadcaster and journalist Manish Bhasin, reflecting the brand messaging of authority, detailed insight and success.
The Press Box PR press office outreach used quotes from the show and earned national, regional, sport-specific, print and online coverage, as well as driving hundreds of thousands of organic impressions on social media.
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