Digital PR, PR for SEO and link-building

Digital PR, PR for SEO and link-building. Many names for the same objective - using PR to acquire links to boost organic traffic via improving search engine ranking. 

As former journalists, we’re experts at understanding what editorial content is in demand at the most valuable publications, using our extensive contact book and creativity to earn the most valuable links that money can’t buy. All the while contributing to traditional brand PR metrics associated with coverage in the most relevant and read media outlets.

We match our editorial expertise with a thorough understanding of SEO and deliver campaigns knowing your organic performance is the ultimate measure. We provide guidance on search terms, keywords, anchor texts and linked pages, knowing we’re comfortable to be measured on our results. 

We successfully deliver digital PR campaigns in the most competitive SEO environments. See our case studies for more information.

For more information on how we can land the links of your dreams whilst making headlines, speak to


Our sport team is a partnership combining the former journalists who have covered the world’s biggest events for major publications with PR professionals who’ve worked for world’s most famous brands. 

This unique blend of media experience, creativity and communication skill enables our sport term to deliver everything spanning digital PR campaigns, sponsorship activation, product launches, creative PR campaigns and more based on an understanding of how to make your brand appealing to all forms of media. 

Our case studies show how we’ve earned tonnes of media coverage, boosted SEO performance and put product and sponsorship in front of fans for a wide range of clients, working with some of the biggest names in sport, on and off the pitch. 

For more information on how our media-first approach to sports PR can help your brand win, speak to

Brand PR

We approach brand and traditional PR, the same way we do every project - combining the experiences of journalists who have worked at major publications with communications and creative insight from those who have worked on all manner of campaigns.

Our approach to brand PR is based on a unique understanding of how the media works. We take the guesswork out of the equation by working backwards from a headline and advising clients on how brand PR campaigns including press office work, stunts and launches can be made to work editorially.

We use our experience and contacts within journalism to undertake media relations which means our brand campaigns don’t get pitched on a wing and a prayer. 

Our case studies show how we’ve used this approach successfully for clients including governmental organisations, securing front page splashes, primetime broadcast slots and trending news stories that get target audiences talking.

For more information on how our media industry expertise can ensure your brand PR campaigns earn the coverage of your dreams, speak to


Our consumer team consists of former journalists from A-list publications, who know the world of TV and celebrity, the royal family, consumer finance, lifestyle and trending consumer news inside out.

This unique blend of media experience, creativity and communication skill enables our consumer team to deliver everything spanning digital PR campaigns, product launches, creative PR activations along with work publicising top tier talent and expert commentators, based on an understanding of how to make your brand appealing to all forms of media. 

Our case studies show how we’ve earned tonnes of media coverage, boosted SEO performance and put products, talent and experts in front of consumers for a wide range of clients, creating editorial content to earn coverage in the most recognised and relevant publications. 

For more information on how our media-first approach to consumer PR can help get you in the headlines, speak to


Our B2B team combine journalistic experience from the most authoritative publications and marketing and PR experience from the private and public sector, creating a unique understanding of working with B2B stakeholders, organisations and communications strategies and how best to use relevant media and marcomms channels to articulate them.

Our copy and editorial content is produced at the level expected by editors at leading publications, meaning we work with them in partnership to secure coverage for clients - not just sending press releases and hoping for the best.

Our B2B team is expert in the betting and gaming sector having worked at organisations like iGaming Business and the Gambling Commission. The team works with clients on B2B strategies in line with the ever-changing regulatory environment and global growth of the industry. 

Press Box PR is also experienced in other sectors including licensing, alcohol regulation, property, media rights and more. 

This unique blend of experience enables our B2B team to deliver everything spanning corporate profiling, thought leadership, press office function, speaker engagements and associated social media promotion and marketing.

Our case studies demonstrate how we’ve raised the profile of a wide range of organisations and individuals in the most respected and relevant media, driving commercially-relevant results.

For more information on how our unique approach to B2B PR and marketing can support your commercial objectives, speak to and

Experiential, events, marketing and social media

We understand the need for integrated, multichannel campaigns. We provide businesses with additional marketing support that is targeted to deliver against business requirements. Our specialist copywriters produce captivating content for marketing collateral, email marketing, DM, advertisements and website copy.  

Our in-house social media team lives and breathes social and can produce scroll-stopping campaigns that deliver instant results for B2B and B2C audiences. They are experts in being at the forefront of the latest trend and are adept at working with influencers and implementing organic and paid social strategies.

Whether you’re looking to host an exclusive dinner for ten people, launch a new product, exhibit at an international expo or are organising a major national event, we can create, support and deliver a day attendees will remember for all the right reasons. 

Our events services can be chosen to suit your needs so if you need help in getting journalists to attend, stand-out ideas for a creative or liaison with organisers, we can help. For more information, email

Talent management

Press Box Talent is a boutique agency that offers a fully integrated PR and management service by handling all aspects of career, commercial and personal brand development from our unique position as media and content experts.