Achieve increased awareness of the free-to-play ITV7 horse racing prediction game at the Cheltenham Festival.
Social media star Thomas Skinner was signed as an ITV7 ambassador to achieve brand association through broadcast media appearances and by producing social media content.
Broadcast interviews were obtained with ITV1, Racing TV, talkSPORT radio and regional news channels. Together with the more than six million organic impressions on Thomas Skinner’s owned social channels, this resulted in an increase in the number of first-time players signing up to the game.
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