Maximise the SEO performance of the site and increase the company’s brand awareness and visibility across national, regional and local UK press.
Press Box PR teamed up with social media personality and former royal butler Grant Harrold to publicise his stay at one of the brand’s properties in Scotland. The team targeted royal news desks with newsworthy exclusive content that drew on Grant’s expertise in the royals’ love of Scotland and Balmoral.
The talent collaboration allowed Press Box PR to create on-brand editorial and social content that delivered high-authority links and relevant coverage across the mainstream media. This spanned a wide variety of publishers, including leading nationals and lifestyle titles, as well as leading to brand-specific features in regional press. The reactive campaign generated 11 pieces of linked coverage, with an average site domain authority of 73.
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