Use the King’s Coronation to increase Slingo’s brand visibility within the UK/US media and boost its performance.
Press Box PR used its expertise with talent to arrange for former royal butler Grant Harrold to host an afternoon tea for the media. The concept was that by hosting an in-person etiquette lesson and informative Q&A with Grant, this would lead to newsworthy content across a range of publications.
This event led to coverage and valuable links with leading publishers in the news, entertainment and royal sectors. We established relationships with key media players and generated extensive brand coverage in the build-up to the key date. In total, this campaign delivered 16 pieces of linked coverage across mainstream media titles including The Independent, Daily Express and Marie Claire.
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