Case study

21 Nov




Press Box PR was appointed by world-leading betting operator to deliver earned media coverage via its portfolio of sponsorships, ambassadors and partners. These tie-ups include the UFC, Everton FC, Watford FC, Drake, Israel Adesanya, Alexa Grasso, Sergio Aguero and the Alpha Romeo F1 team. 


Press Box PR’s team set about creating editorially engaging content to distribute to media around the world. It also invited top-tier journalists and publications to regular virtual press conferences, highlighting’s position as the betting operator with the best portfolio of talent and sponsorship in the industry. 

Press Box PR created editorial content covering topics that aimed to elevate in the crowded sports space and position the operator as a cutting-edge entertainment brand. 


Press Box PR’s efforts led to more than 1,000 pieces of global coverage over a year-long period. This included a wide range of entertainment, popular culture, sport, news and industry titles in key territories including the US, Canada, LatAm, Asia, Europe and the UK. was also crowned crypto operator of the year in the prestigious EGR Operator Awards in 2022.

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