Former Apprentice candidate-turned-social media star Thomas Skinner hired Press Box PR to collaborate with him to capitalise on his increasing social media profile. The goal was to leverage media work and commercial opportunities to extend his career.
The Press Box PR team of journalists-turned-publicists set about identifying Thomas’s most newsworthy and editorially viable offerings. They identified these as his positivity and the perspective he offers as the voice of the everyday, hard-working Brit.
By guiding Thomas on his social media content and commercial opportunities, and by pitching him as a natural broadcaster for appropriate television, radio and podcast opportunities, Press Box PR aimed to deliver a continuous run of work and keep Thomas front of mind with the public and brands alike.
The media work was designed to tap into his unique personal brand and ensure it resonated through all media, content and commercial work.
Press Box PR collaborated with brands to ensure campaigns had plenty of publicity value, as well as boosting Thomas’s earnings. Press Box PR also designed charity campaigns that drew on Thomas’s own experiences and causes close to his heart, including mental health and dyslexia.
Press Box PR has negotiated brand partnerships with well-known brands such as Easyjet Holidays, McDonald’s, Toby Carvery, Envision Racing, Foster’s, Brita water filters and iCandy pushchairs.
On the charity front, it launched ‘Bosh Monday’ in conjunction with mental health charity CALM to dispel myths around ‘Blue Monday’.
Press Box PR also secured a book deal with publisher HarperCollins, as well as a regular broadcast job with talkSPORT.
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