2022 Consumer highlights: Our year so far in numbers
2022 has proved to be a big year for the consumer team here at Press Box HQ, with the team expanding and evolving all while successfully landing coverage for a variety of clients across digital mainstream media.
From establishing ourselves as the go-to for all things Royal to teaming up with talent, including stars of Netflix hit Too Hot To Handle, and working with our in-house body language expert to analyse all the goings-on in the Love Island villa this summer, there's already been plenty of highlights along the way.
We thought it’s about time we shared some of our favourites with you to give you a taste of what we do here day-to-day on consumer, so here's our year so far in numbers…
1 Body Language Expert
- There’s really no topic or situation our in-house body language expert can’t dissect and their expertise has proven hugely popular, whether it be to reveal the hidden meaning behind Kate Middleton’s dress, if Love Island’s Davide really can see a future with Ekin-Su or what your typical coffee order says about you.
2 Press Box showbiz parties
- Networking is key and what better way to rub shoulders with key journalists to nurture relationships old and new than with a bash or three. Back in March, we hosted our first ever Press Box quiz night, with Too Hot To Handle stars Cam Holmes and Harry Johnson hosting the entire affair. Not only did it give us all the chance to brush up on our celebrity knowledge, but quiz-goers were witnesses to a nail-biting tie-breaker that saw Harry lose out in a pint-drinking challenge to one of our own. In June, Press Box played host once again and this time brought along a tarot-reader - because no party is complete without finding out what the universe has in store.
105 links of coverage placed
- April saw fans finally reunited with much-loved series Downton Abbey as the Crawley family returned for A New Era, and naturally it was the perfect opportunity to put our heads together for a creative campaign. The original research project looked at the most popular filming locations used across the Downton Abbey series and films and successfully placed 105 links of coverage across multiple regional and local titles across the UK.
2 sit-down interviews with a former Royal chef
- As part of a talent focused project, we spoke to former Royal chef Darren McGrady who shared plenty of anecdotes from his time working at Buckingham Palace for the Queen and Princess Diana. Revealing all about the Queen’s ‘frugal’ food tastes and the preparation that goes into preparing her meals, as well as Diana’s Saturday night takeaway tradition with Harry and William growing up proved popular with a number of leading lifestyle titles including Bustle, Marie Claire US, Woman and Home, Entertainment Daily and Pure Wow.
3 spin-off projects for a baby name campaign
- The nation’s obsession with baby names proves to be a sweet spot when it comes to generating links and landing that all-important coverage. From Royal baby names that have fallen out of fashion, to Downton Abbey inspired baby names and the baby names related to food and drink, each project proved to be a home run with syndications across regional and local titles, with a stellar pick up in women’s leading magazine title Marie Claire.
6 leading experts
- Expert commentary is a great way to give your content a boost, whether that be reacting to real-time requests or creating evergreen features that work all year round. We’ve had the pleasure of recently working with 6 leading experts, including dating expert Charlene Douglas, who you may recognise from Married At First Sight UK. Charlene was on hand to answer the nation’s burning queries, as she tackled the most-searched for relationship questions on Google with her expertise.