Achieving 1 million views in the payments media

Paysecure is a new-to-market payment orchestration solutions that operates in high-risk sectors, particularly in the iGaming industry. Paysecure engaged Press Box PR to help build awareness of the company and its services to raise its profile among potential customers, mainly operators.

Working as an extension of the team, PBPR devised a strategy that targeted the iGaming and payments industry media 50:50. This was to align with the broader goal for the for the business to become known as a payments company, not just an iGaming payments company. PBPR mapped out campaign content around certain themes, populated with press releases, thought leadership, op-eds, and blogs, which all contributed to a wider business objective, ensuring all topics were fully explored and consistently producing the same message.

PBPR worked with the marketing and commercial teams to ensure all content themes aligned with the conversations Paysecure was having with its prospects. PBPR used this to inform all of its content, producing blog copy which underpinned all of the keywords in the media-facing content which pointed back to Paysecure’s website so the business could convert those readers into leads.

In a six month period, PBPR's work has helped position Paysecure as as an increasingly well-known brand in the iGaming and payments media. This helped Paysecure secure the Best Newcomer Award at the Card and Payments Awards 2026 and grow its presence at various iGaming and Payments events around the world. Despite having a number of SEO issues before the new website was launched, PBPR helped Paysecure’s Domain Rating increase from 14 to 31 and appear in ChatGPT search citations for ‘What is the most popular payment system’ in the UK and US.