Brief
To increase SolutionsHub’s visibility as an iGaming licensing and regulatory consultancy, and turn that profile into qualified enquiries and new business opportunities.
Strategy
As the retained agency of iGaming regulation specialists SolutionsHub, Press Box PR developed a six-month communications programme around the company's licensing, regulatory, compliance and operational expertise, using thought leadership, reactive commentary, corporate news and owned content to increase AI visibility with relevant industry audiences and support new business opportunities.
Activation
Press Box PR delivered a mix of regulatory thought leadership, reactive commentary, corporate news, client-focused PR and owned content across the six-month period. The team secured coverage for SolutionsHub across major iGaming, business and financial media, supported communications around award wins and senior appointments, developed commentary around live regulatory issues, and created website and LinkedIn content to reinforce the same areas of expertise across owned channels.
Results
Across the six-month period, Press Box PR generated 91 pieces of live online coverage through the SolutionsHub PR programme, delivering an estimated 1.3 million coverage views and an attention cost estimate of £2.7 million. The coverage recorded a Releasd AI Impact Score of 52, with service selection, regulatory compliance and service evaluation among the strongest prompt themes identified in the analysis.
