Building awareness of Yaspa

To help build awareness of Yaspa and its services to raise its profile among potential customers.

Press Box PR built an AIO strategy to raise Yaspa’s profile with potential costumes in an LLM-driven search landscape. The strategy was to create original content for Yaspa’s website and mirror that messaging in media-facing content, so that LLM’s which draw on website content as a primary source would consistently surface and cite Yaspa.

As Yaspa's PR agency, Press Box PR created original owned content for Yaspa’s website and seeded consistent messaging across trade media, deliberately aligning the two so that LLMs would treat the websites as a primary source and the earned trade-press links as corroboration. This positioned Yaspa as a named provider in AI-generated answers to open-banking payments queries in the iGaming space, including citations in Google’s AI overviews.

Press Box PR’s AIO strategy resulted in 59.4% of all earned coverage being cited by LLMs (297 of 500 articles). Yaspa appears in the top 3 citations in 95.6% of the LLM searches it features in. Referring domains to Yaspa increased by 407% and domain rating rose by 46.7%.