Elevating Saxo's global profile and driving traffic to their US Election Hub

To elevate Saxo’s global profile and drive traffic to their US Election Hub.

Press Box PR's intentions were to capitalise on the Trump 2.0 narrative to leverage deep political expertise and an extensive media network to reach the retail and professional trading audiences that Saxo serves.

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As Saxo's PR agency, Press Box PR's secured exclusive interviews with high-profile US political talent, Anthony Scaramucci and Adam Kinzinger, and produced agenda-setting content built around the new administration's first 30 and 100 days. Over a six-week campaign, these exclusives were placed across major financial and mainstream media.

Over a six-week campaign, Press Box PR generated 104 pieces of online coverage, 46 of them linked and over 50% follow links, increasing organic website traffic by 129% to a peak daily value of $505k. Referring domains rose by 14.6%. The 100- day exclusives helped drive 567,000 users to the site, the highest daily visitor numbers ever recorded on Saxo’s platform.