Improving Stocklytics website performance

Improve Stocklytics website performance to become a trusted expert in all things money.

As Stocklytics' PR agency, Press Box PR’s strategy was to increase the number and variety of high-quality earned backlinks while improving the brand’s own domain rating (DR) and Google EEAT score, powered by an always-on newsroom producing engaging finance, business and money content with mainstream media appeal. 

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Press Box PR ran an always-on newsroom for Stocklytics built on news-hijacking, reacting quickly to place the brand at the centre of breaking stories, such as analysing Microsoft’s share price after its latest IT glitch and weighing in on the economics of Taylor Swift’s Eras tour. The team used Stocklytics’ internal experts to review the performance of companies featured on the platform and turn that into newsworthy commentary timed to key business moments. Press Box PR also developed and released original financial insights through data-crunching and consumer research, including consumer price indexes for everyday items such as beer and high-street lattes. Coverage landed across national and consumer titles including the Express, the Standard and SPORTbible.

Press Box PR’s always-on newsroom generated 132 items of coverage for Stocklytics including 38 follow links, roughly a third of the total.Referring domains increased by 96% from 487 to 955, and Stocklytics own domain rating rose 14%, from 43 to 49.

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