It all adds up for SumUp

To drive brand visibility across mainstream media and SEO performance while targeting key sub-pages, including SumUp’s coffee shop product page.

To deliver a strategic SEO link-building campaign that focuses on priority keywords and builds on SumUp’s off-site media presence and link portfolio diversity in order to move the dial on key SEO metrics and widen the brand’s audience reach.

PBPR devised a digital PR campaign content which had a two-fold approach that focused on original and creative data pieces, alongside relatable case-study content of merchants actively using SumUp products.

PBPR proactively pitched real life features of business owners to target key regional press, while producing data-led content that reinforced SumUp’s brand positioning as a trusted and authoritative voice across major media outlets.

Over a four-month period PBPR successfully landed 40 pieces of coverage across leading national and regional titles, including Metro, The Mirror, OK! Magazine, Liverpool Echo, Daily Record and Daily Mail, as well as trade outlets including Sustain Heath and Larder Mag - elevating SumUp’s off-site SEO activity through high-quality, purposeful content.

Of the coverage secured in high-ranking, high-authority media domains, PBPR was able to place notable backlinks, key anchor text and keyword citations, as well as brand mentions. As a result, SumUp saw improved keyword performance for high-volume keywords, including priority term ‘payment solutions’ which has seen a new appearance on page one of the SERPs. 

Our case-study series generated over 586k total online coverage views, actively putting the SumUp brand in front of new audiences at scale.