Raising Pi Network's profile

To raise the profile of Pi Network’s capabilities as it hit 526 million verifications across over 1 million human verifiers.

Press Box PR built a campaign strategy around milestone events for the Pi Network using major network achievements as news hooks to generate a high volume of earned media coverage.

As Pi Network's PR agency, Press Box PR led on Pi Network’s milestone moments, first landing coverage of the network hitting 526 million verifications across over 1 million human verifiers, being the first of its kind. On the strength of that campaign, Pi Network returned to Press Box PR to launch its new features around Pi2Day on 28th June, generating a further wave of coverage. Stories were placed across web3, crypto and tech media, including Foreign Policy Journal, The AI Journal and BlockTelegraph.

Across two milestone campaigns, the 526 million verifications announcement and the Pi2Day feature launch on 28th June. Press Box PR generated 70 online articles and 1.37 million coverage views, with 45.9k social views and shares. The initial $5,000 campaign delivered an estimated $456k in attention value from 840,000 coverage views. The Pi2Day campaign added another 43 pieces of coverage and 500,000 coverage views.

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