Making new fintech brand famous

To build awareness of Yaspa’s fintech services and raise its profile among potential customers and decision-makers in the iGaming, tech, and payments industries.

Press Box PR works as an extension of the Yaspa team, collaborating with senior stakeholders to make the brand ‘famous’. The strategy focuses on driving awareness of Yaspa’s services and staff expertise through targeted media, while utilising an AIO (AI Optimisation) strategy. This involves creating original website content and consistent media messaging so that LLMs and trade media validate Yaspa’s core messaging.

Press Box PR executes a complete communications strategy including:

• Media Relations: Positioning key messages through press releases, thought leadership, interviews, and podcasts in payments, tech, and iGaming media.
• Content & Research: Creating consumer surveys, Freedom of Information (FOI) requests, case studies, and expert advice to establish Yaspa as a leader in fraud and financial scam prevention.
• B2C Expansion: Leveraging a B2C team to earn coverage in mainstream national and personal finance publications to build brand awareness beyond trade press and secure valuable SEO backlinks.
• Events: Arranging in-person speaking opportunities and award entries to showcase Yaspa’s spokespeople.

In just six months, Press Box PR tripled Yaspa's referring domains and significantly boosted its domain authority. PBPR's work has transformed Yaspa’s spokespeople into sought-after commentators for topical news stories and industry events. Most importantly, the first consumer-facing campaign on fraud secured 14 pieces of coverage in its first week alone, successfully bridging the gap between niche iGaming trade press and mainstream national media.