Securing savvy backlinks for Savoo

To strategically position Savoo in front of leading consumer and lifestyle press in order to increase backlink placement in targeted LLM source publications, while targeting key sectors for the site and diversifying its link portfolio.

PBPR adopted a quality over quantity approach that enabled the team to target key media and place backlinks that visibly move the dial on Savoo’s SERPs positioning. All while reinforcing the brand’s authority and familiarity across its key commercial sectors and media targets.

With Savoo’s target LLM sources in mind, PBPR delivered a content strategy that centred on expert-led commentary in order to facilitate exclusive opportunities with key media and reinforce Savoo’s position as a trusted source and authoritative voice in the market.

• Expert-led content: Leveraged internal spokespeople and collaborated with external experts to position Savoo as a go-to source for money saving and sector-specific advice

• Reactive opportunities: Executed an ‘always on’ press office to capitalise on key commercial periods, cultural moments and seasonal peaks to drive link-building activity via quick turnaround content

Over a three month period, PBPR successfully secured 38 pieces of coverage, including 15 backlinks (39% of total coverage) placed in target LLM source publications and 11 follow links targeting Savoo’s key categories such as home and garden, health and beauty, and travel.

The campaign content secured high-quality coverage each month and notable brand placements in high-authority domains such House Beautiful (DA 78), HuffPost (DA 90) and LBC (DA 81).

The campaign also achieved positive movement across keywords associated with Savoo, pushing Savoo closer to page one of the SERPs in key sector-related terms, with the term ‘voucher codes’ moving from page two to page one (eighth position).