Actioning new links in North America

PBPR was tasked with building links in the North American market with a focus on .com and .ca domains to build SEO authority in Canada.

Procure a world-class talent name for a digital PR interview that will attract interest from high-DA news websites. Additionally, PBPR planned to tap into its extensive media network to secure exclusive access and questions for key target media for the brand.

PBPR sourced an exclusive interview with former UFC champion, Tyron Woodley. As an authoritative name across all combat sports, Woodley had several big talking points to leverage such as the upcoming White House card.

Coverage and follow links included three different articles in Sports Illustrated (91 DA), USA Today (94 DA) and Bloody Elbow (82 DA) among other high and mid tier news sites.

With a limited number of high authority domains in Canada, these top tier US publishers - which are also visible across the border - helped build up the client’s brand awareness and SEO blueprint in a key region.