Our 20-strong sports team works across the breadth of the sports industry with brands like Canterbury, Science in Sport and Vision4Sport hospitality, media rights holders including RacingTV, promoters like Oktagon MMA and in conjunction with events like the Snooker Masters and their sponsors.
We live and breathe sport and successfully blend the skills and knowledge of former sports editors and writers with expert sports PRs to put products, brands, athletes, organisations, content and sponsorships in front of fans, commercial partners and other stakeholders.
We are comfortable as boots on the ground, looking after talent and ensuring media, clients and partners derive business value from activity from our work that influences search, builds brand awareness ultimately contributes to the bottom line.
Experts in Sports PR
We are a results-driven PR agency and our sport team have deep industry knowledge and extensive media connections. Our team understands how to build narratives that resonate with fans and journalists.
From grassroots campaigns to global tournaments, our sports PR agency division covers every level of the game. We’ve helped promote launches, sponsorships, tournaments and raise athlete profiles.
As a leading sports PR agency in London, we combine strategy, creativity and agility to deliver meaningful coverage and measurable commercial impact.
We offer tailored campaigns that speak the language of sport and deliver standout moments both on and off the pitch.
Sports PR Services
We manage communications across every area of the sports industry, from press office operations and day-to-day media relations through to athlete activation and event communications. Whether you're a brand entering sport for the first time or an established rights holder looking to build profile, we provide the strategic and operational support to make it happen.
Event Management
We handle communications around tournaments, sporting events and live activations, managing media accreditation, press operations, content capture and post-event coverage. From major televised events to grassroots competitions, we ensure the story gets told before, during and after the final whistle.
Sponsorship Activation
Sponsorship only works if people know about it. We help brands and rights holders activate sponsorship agreements through targeted media outreach, content campaigns, and stakeholder communications that turn commercial partnerships into visible, valuable moments for both sides.
Crisis Communications
Sport moves fast and reputations can shift overnight. We provide crisis communications support for sports brands, clubs, athletes and governing bodies, helping manage sensitive situations with clear messaging, fast response times and a strategy built around protecting long-term reputation.
Sports Tech and Innovation PR
Sports technology is one of the fastest-growing areas of the industry, and it requires a different kind of PR approach. We work with sports tech companies across performance analytics, fan engagement platforms, sports betting technology, and broadcast innovation to build credibility, generate trade and consumer coverage, and position their products within the sporting ecosystem. Whether you're launching a new platform or looking to reach clubs, federations or investors, we understand both the technology and the audience.
We work with sports tech businesses alongside more traditional sports clients, helping technology brands find their place within a sector that's increasingly driven by data, platforms and digital experience.
