Brief
To elevate Flashscore’s position as a world leading live scores service and driver of traffic to advertising partners, including to potential iGaming affiliates.
Strategy
Our ongoing press office support maintains FlashScore's visibility across multiple media verticals, including iGaming, tech, advertising and marketing and business.
This positions Flashsore in front of industry decision makers as well as boosting AI visibility and LLM recommendations with highly relevant and updated citations in third-party media.
Activation
Press Box PR is Flashscore’s retained UK agency, working closely with their team to ideate and execute ongoing media activities, including news releases, interviews, thought leadership, data-driven stories and reactive communications.
Results
In the first six months working together, Press Box PR generated significant coverage for Flashscore, achieving 92 total pieces of coverage, resulting in 3.4 million total online coverage views.
This activity included 1,084 mentions and secured 12 high-quality backlinks. The estimated advertising value (Attention Cost Estimate) of the earned media was £1.5 million, translating to 64.9k hours of earned attention.
