Brief
To secure quality Spanish and premium international coverage to strengthen the backlink profile of BetBrothers and build market authority.
Strategy
PBPR prioritised link quality over quantity and leveraged its close relationships with Spanish journalists to secure exclusive interviews with prominent sporting figures, conducting the sessions entirely in Spanish to maximise local appeal.
Activation
By offering exclusivity, PBPR could nearly guarantee coverage and high-quality links in flagship, top-tier publications that are typically difficult to reach, positioning BetBrothers at the centre of the sporting cycle. Additionally, PBPR managed anchor text optimisation and URL updates to ensure placements met the brand’s technical requirements.
Results
PBPR's high-authority Spanish outreach performed exceptionally well, landing 14 premium links that anchored BetBrothers directly into elite national outlets like AS, Mundo Deportivo and Libertad Digital.
The team utilised the content’s wider appeal to earn backlinks in tier 1 international titles with coverage in publishers such as the Daily Mail, The Sun and the Evening Standard.
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