Our B2B Retail and Hospitality team combines a love of food and drink and the latest cultural experiences with industry insight and deep sector knowledge to build brand awareness, drive conversation, and support the sustainability of the retail and hospitality sectors.
Trade comms is an essential part of a retail sales strategy in order to support distribution and ready a brand for consumer purchase. Trade PR also influences hospitality partnerships and operator adoption to ready a brand for consumer experiences. This delivers industry credibility and trust whilst also supporting SEO efforts and influencing AI search results.
To deliver stand-out trade comms, brand storytelling is at the heart of what we do, shaping strategies that deliver long-term value for clients and the future of the ever-evolving retail, hospitality and foodservice landscape.
We deliver comprehensive trade PR solutions across the spectrum. From strategic press office functions that secure impactful media coverage to creative campaigns that bring brand stories to life, we handle both high-level positioning and tactical execution.
Our expertise spans crisis communications, award strategy development, C-suite thought leadership and paid media partnerships - everything emerging and established FMCG brands need to build lasting market reputation.
The team has worked with some of the country's best-loved food and drink brands including Booker, Co-op Retail, Mars Wrigley, Takis, Chicago Town Pizzas, Pizza Hut Restaurants, Tilda and more, to establish them as trusted partners and experts in their field.
