Our 20-strong sports team works across the breadth of the sports industry with brands like Canterbury, Science in Sport and Vision4Sport hospitality, media rights holders including RacingTV, promoters like Oktagon MMA and in conjunction with events like the Snooker Masters and their sponsors.
We live and breathe sport and successfully blend the skills and knowledge of former sports editors and writers with expert sports PRs to put products, brands, athletes, organisations, content and sponsorships in front of fans, commercial partners and other stakeholders.
We are comfortable as boots on the ground, looking after talent and ensuring media, clients and partners derive business value from activity from our work that influences search, builds brand awareness ultimately contributes to the bottom line.
Experts in Sports PR
We are a results-driven PR agency and our sport team have deep industry knowledge and extensive media connections. Our team understands how to build narratives that resonate with fans and journalists.
From grassroots campaigns to global tournaments, our sports PR agency division covers every level of the game. We’ve helped promote launches, sponsorships, tournaments and raise athlete profiles.
As a leading sports PR agency in London, we combine strategy, creativity and agility to deliver meaningful coverage and measurable commercial impact.
We offer tailored campaigns that speak the language of sport and deliver standout moments both on and off the pitch.
What is a sports PR agency?
A sports PR agency promotes brands, athletes, and events within the sporting world. We manage communications, media relations and content that connects sport with its audience.
We help brands navigate fan culture, secure meaningful media coverage, and build influence within the sports community.
Sports PR campaigns aim to inspire passion, loyalty, and action. Whether you’re launching a new kit or entering a new market, PR makes the difference.
Is a PR agency worth it?
A PR agency brings specialist expertise, contacts, and creative strategy to help elevate your brand. In sport, this can mean the difference between noise and impact.
PR agencies help you reach the right people at the right time—fans, media, sponsors or partners—while building a strong and trusted brand identity.
For sports brands, working with a PR agency can unlock press coverage, social buzz and long-term brand equity.
